Master the Digital Landscape with Advanced Marketing Expertise |

8 Modules

3 Months - 6 Months

Online

4.5

ABOUT US

What is Digital Marketing Fundamentals?

Digital Marketing Fundamentals is a foundational course that introduces learners to the core principles of online marketing. It covers essential topics like SEO, social media marketing, email campaigns, content strategy, and digital advertising, providing the knowledge needed to effectively promote brands and engage audiences online.

Why take it from Sapio Solutions?

Learn from Experts, Train for Real-World Success

Sapio Solutions offers industry-aligned, expert-led training that combines theory with practical implementation. Through hands-on projects, mentorship, and exposure to the latest digital tools, learners gain the confidence and skills required to succeed in today’s competitive digital marketing landscape.

Modules

Skill Accelerator

Explore our structured modules designed to build real-world digital marketing skills, from fundamentals to advanced strategies.

Module 1: Fundamentals of Inbound Marketing

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  • Digital Marketing Fundamentals
  • Website Planning and Structure
  • Website Planning and Structure using CMS

Module 2: Search Engine Optimization (SEO)

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  • Search Engine Optimization
  • SEO (Without Websume)
  • Search Engine Works and Checklist
  • Search Engine Optimization and Paid Tools
  • Site Auditing (Free and Paid Tools)
  • Local Business Listing
  • OTT Optimisation
  • App Store Optimisation
  • On Page SEO
  • OFF Page SEO
  • Measuring SEO Effectiveness
  • Study of Google Analytics
  • Google Analytics Tool
  • Webmaster Tools
  • Google Tag Manager

Module 3: Ecommerce SEO

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  • How Ecommerce SEO Works
  • Keyword Research for Ecommerce
  • Optimising Category Pages
  • Optimising Product Pages
  • Technical SEO for Ecommerce
  • Ecommerce Link Building
  • Conversion-Focused SEO
  • Local SEO for Physical Stores (if applicable)
  • Analytics & Tracking
  • Ecommerce SEO Tools
  • Practical Hands-On Work

Module 4: Social Media Marketing (SMM)

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  • Social Media Marketing
  • Intro to SMM
  • Social Media Poster Creations
  • Facebook Marketing Fundamentals
  • Facebook Ad Campaigns
  • Facebook Advance Strategies and Social Tools
  • Instagram Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • Pinterest Marketing
  • Quora, Snapchat, Truecaller Strategies

Module 7:Affiliate Marketing and AdSense

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  • Earning models, platform setup, and monetisation workflows.

Module 5: Search Engine Marketing (SEM)

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  • Google Adwords and PPC Advertising
  • Google Adwords Basics
  • Google Adwords Intermediate
  • Google Adwords Advanced
  • Bing Ads, Advertising in Gaana and Spotify
  • Introduction to PPC Marketing
  • Introduction to Google AdWords
  • Overview of Google AdWords
  • Setting Up a Profitable Ad Campaign
  • Landing Page and Thank You Page Creation

Module 8: Project Submission

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  • A wrap-up project to tie everything together.

Module 6: HTML Landing Page and Thank You Page Creation

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  • Hands-on work with pages that convert.

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Got A Project Or
A Partnership In Mind?

Let’s turn your vision into reality. At Sapio Solutions, we collaborate with brands and professionals to create powerful digital strategies, cutting-edge campaigns, and meaningful partnerships that drive real growth.

At Sapio Solutions, we believe marketing isn’t just about selling. It’s about stories, creativity, and real human connection.

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The Sapio Academy is where professionals and learners gain real experience from real projects. Designed for hands-on learning, each program integrates live industry exposure with next-gen digital tools.

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